Free SEO Tools to Instantly Improve Your Marketing

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Check out our list of the best free SEO tools that can help to boost your organic Traffic or rankings on Google & Bing Search Engine and can lead to immediate gains in your marketing today.

SEO (Search Engine Optimization) tools are that assist website owners, digital marketers, and SEO professionals in analyzing, optimizing, and improving their website’s visibility, ranking, and overall performance in search engine results pages (SERPs). These tools use various techniques and methods to collect and analyze data related to keywords, content, backlinks, website structure, user experience, and other factors that affect the search engine ranking of a website.

Google PageSpeed Insights

Check the speed and usability of your site on multiple devices Make your web pages fast on all devices

Google PageSpeed Insights is a free web-based tool provided by Google that helps website owners and developers to analyze the performance of their web pages on both desktop and mobile devices. The tool provides a score ranging from 0 to 100 for each page, based on various factors that impact the page speed and user experience.

The PageSpeed Insights tool uses a set of performance metrics such as First Contentful Paint (FCP), Largest Contentful Paint (LCP), Total Blocking Time (TBT), and Cumulative Layout Shift (CLS) to evaluate a webpage’s loading speed and overall user experience. It also provides suggestions and recommendations for improving the performance of the webpage, such as optimizing images, reducing server response time, leveraging browser caching, and improving code efficiency.

Google PageSpeed Insights tool is widely used by website owners, developers, and digital marketers to identify areas for improvement in website performance and ensure that their websites are optimized for better user experience and higher search engine rankings. By improving page speed and user experience, website owners can enhance user engagement, increase conversions, and boost their online presence.

Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden

Google Analytics

Complete web stats and search insights

Google Analytics is a free web analytics service offered by Google that allows website owners and marketers to track and analyze their website’s traffic and user behavior. It provides a detailed report of website performance, user engagement, and other key metrics that can help improve website performance, content, and marketing campaigns.

Google Analytics works by adding a tracking code to a website’s HTML code, which collects data on how visitors interact with the website. It provides a wide range of data such as the number of visitors, their geographic location, the pages they visit, the time they spend on the website, bounce rate, conversion rate, and other engagement metrics.

The tool also allows website owners to set up custom goals and track specific actions that users take on their website, such as signing up for a newsletter, filling out a form, or making a purchase. This data can be used to identify areas for improvement and optimize website content, user experience, and marketing strategies.

Google Analytics is a powerful tool that provides valuable insights into website performance and user behavior. It is widely used by businesses, marketers, and website owners to measure the effectiveness of their online presence and make data-driven decisions to improve their online performance.

Limitations: No limitations for its usage, but queries that are sending you organic traffic are hidden

Google Search Console

Improve your performance on Google Search, Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results

Google Search Console (formerly known as Google Webmaster Tools) is a free web-based tool provided by Google that helps website owners and webmasters to monitor, maintain, and improve their website’s visibility in Google search results.

The Search Console tools provide various features that allow website owners to identify and fix issues that may prevent their website from being indexed or ranked in search results. Some of the main features of Google Search Console include:

Performance Reports: These reports provide insights into the performance of a website in Google search results, including the number of clicks, impressions, click-through rate, and average position.

Index Coverage Report: This report provides information on the pages on a website that are indexed by Google and those that are not, as well as any errors or warnings that need attention.

URL Inspection Tool: This tool allows website owners to check the status of a specific URL on their website and see how it appears in Google search results.

Sitemap Submission: Website owners can submit their sitemap to Google Search Console to help Google discover and index their website’s pages more efficiently.

Security Issues: Google Search Console alerts website owners of any security issues on their website, such as malware or hacked content, that could harm their website’s reputation or user experience.

Google Search Console is an essential tool for website owners, marketers, and SEO professionals to monitor their website’s performance and identify areas for improvement to enhance their online presence and reach.

Google Ads Keyword Planner

Know what people search for

Google Ads Keyword Planner is a free tool provided by Google that helps advertisers and marketers to research and analyze keywords for their Google Ads campaigns. It provides insights into the volume and competition of specific keywords and suggests related keywords and phrases that may be relevant to their campaign.

The Keyword Planner allows users to input specific keywords or phrases and view historical statistics such as average monthly searches, competition level, and suggested bid range. It also provides additional keyword suggestions and filtering options based on relevance, search volume, and competition.

The tool can help users to identify keywords that are relevant to their business, products, or services and optimize their Google Ads campaigns to reach their target audience more effectively. It can also help users to estimate the potential traffic and cost associated with their chosen keywords and adjust their campaign accordingly.

Google Ads Keyword Planner is a powerful tool for keyword research and analysis that can help advertisers and marketers to improve their Google Ads campaigns and reach their target audience more effectively.

Limitations: You’ll need to run an ad campaign to see exact search volumes

Google Trends

Google Trends is a free web-based tool provided by Google that allows users to explore and analyze the popularity of search terms and topics across various regions and timeframes. The tool provides insights into the relative search interest of specific keywords or topics and shows how their popularity has changed over time.

Users can enter up to five keywords or topics and view their search popularity over a selected timeframe and geographic location. The tool also allows users to compare the popularity of multiple keywords or topics and see related queries and topics.

Google Trends can help users to:

  1. Identify trending topics and keywords related to their business or industry
  2. Analyze the popularity of their brand, products, or services compared to competitors
  3. Determine the best time to launch a marketing campaign or product release based on search interest trends
  4. Understand the geographic distribution of search interest for their target audience.

Google Trends can be a valuable tool for marketers, business owners, and researchers to gain insights into consumer behavior and search patterns and make data-driven decisions. By using Google Trends, users can stay informed about trending topics and keywords and optimize their marketing campaigns to reach their target audience more effectively.

Yoast SEO

Yoast SEO (Search Engine Optimization) is a popular WordPress plugin that helps website owners to optimize their website for search engines. It offers a range of features that can help improve the visibility and ranking of a website in search engine results pages (SERPs).

Some of the main features of Yoast SEO include:

Keyword Optimization: The plugin analyzes the content on a website and suggests changes to optimize it for target keywords or phrases. It also provides a real-time preview of how the page would appear in search results.

Title and Meta Description Templates: Yoast SEO allows users to create custom templates for the titles and meta descriptions of their website’s pages to make them more compelling and relevant to search engines and users.

XML Sitemap: The plugin automatically generates an XML sitemap for a website, which helps search engines to crawl and index its pages more efficiently.

Content Analysis: Yoast SEO provides insights into the readability, length, and structure of website content and suggests improvements to make it more engaging and easier to read.

Internal Linking Suggestions: The plugin suggests internal linking opportunities to help website owners to link related pages and improve the overall structure of their website.

Yoast SEO is a powerful tool that can help website owners to optimize their website for search engines and improve their online presence. It is widely used by bloggers, marketers, and businesses to increase their website’s visibility and attract more organic traffic.


SimilarWeb is a web analytics tool that provides insights into the digital performance of websites and mobile apps. It allows users to analyze the traffic and engagement of any website or app and provides detailed data on their audience, competitors, and industry trends.

Some of the main features of SimilarWeb include:

Traffic Analysis: The tool provides detailed traffic data for any website or app, including the number of monthly visits, unique visitors, page views, and engagement metrics.

Audience Insights: SimilarWeb provides demographic and geographic information on a website or app’s audience, including age, gender, location, and interests.

Competitor Analysis: Users can compare the performance of their website or app with their competitors and identify opportunities for growth and improvement.

Industry Trends: SimilarWeb provides insights into industry trends and benchmarks, allowing users to monitor and adapt to changes in their industry.

Marketing Insights: The tool offers insights into a website or app’s marketing strategies and channels, including referrals, social media, and search engines.

SimilarWeb is used by marketers, analysts, and business owners to gain insights into their website or app’s performance and make data-driven decisions to improve their digital presence and attract more traffic and customers. The tool offers a range of features and data points to help users understand their audience, competitors, and industry trends and stay ahead of the competition.

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